TMA Quick Insights for Q3 2025

Our data shows high ad spend in nontraditional platforms such as Metro Train Delhi and Nexus Mall, Bangalore, conducting successful national campaigns, and premium launches. Innovative nontraditional media options like Campaign Related Charges and Signage are preferred for their targeted reach, quality visibility, and substantial ROI. Brands looking for maximum impact and audience engagement should consider these top-performing media outlets for successful branding and marketing initiatives.

Top Medias with Highest Ad Spend

Metro Train - Delhi

Propelling your brand forward like Metro Train - Delhi, resonating with a sprawling audience of 1.5L spenders, our nontraditional campaigns offer unrivalled market leadership, supreme visibility, and strong recall. Chosen for national campaigns, premium launches, and corporate branding, our innovative approach not only guarantees a substantial footprint but also promises a remarkable ROI. Set your brand apart in the commanding presence of Metro Train - Delhi and experience the pinnacle of advertising success.

Nexus Mall Koramangala, Bangalore

With an unmatched highest total spend of ₹4.5L, Nexus Mall situated in the heart of Koramangala, Bangalore, stands tall as a market leader in the nontraditional vertical. Boasting exceptional reach, a distinctive audience profile, and superiority in visibility and recall, it's the go-to destination for businesses seeking premium launches, national campaigns and corporate branding. Advertisers find unmistakable ROI, owing to its magnetism for the discerning audience, making it a preferred choice for impactful branding.

AC Bus Bangalore

Commanding a mighty total spend of 2.94L, AC Bus Bangalore reigns supreme as a market leader in nontraditional advertising. Offering unmatched audience profile, extensive reach, and compelling visibility, it's no wonder that national campaign managers, high-end product launch strategists, and corporate branding experts prefer us. Invest in AC Bus Bangalore for impactful recall, quantifiable ROI, and seamless adaptability to nontraditional verticals. Ensure your brand's persuasive, professional, and dominant presence in the market.

Cab - Vijayawada

Accentuating their robust market leadership, Cab-Vijayawada registered the highest total spend in nontraditional verticals with a colossal investment of ₹2.25L. Their incomparable audience profile and extensive reach have positioned them as a preferred choice for national campaigns, premium launches, and corporate branding. The notable visibility and recall rates they offer, coupled with attractive ROI, have significantly contributed to this preference, highlighting why advertisers across the nation credit their success to Cab-Vijayawada.

Mall- VR Mall, ITPL Road, Bangalore

Garnering the market leadership in the bustling city of Bangalore is VR Mall, found on the prominent ITPL road. With a highest total spend of 1.27L, it shines in the nontraditional vertical, boasting a unique audience profile and unparalleled reach. Advertisers nationwide prefer VR Mall for premium launches and corporate branding, owing to its exceptional visibility, memorable recall and proven ROI. Witness the impactful blend of persuasion and professional finesse in action, where your brand can not only survive but thrive.

Top Media Options Used in BTL Campaigns

Campaign Related Charges

As the undisputed market leader, Campaign Related Charges boasts of delivering the highest media option with an Execution Count of 5 in the nontraditional vertical. We excel by precisely moulding to the distinct audience profiles, thus ensuring extensive reach and premium visibility. Preferred overwhelmingly for nation-wide campaigns, elite product launches and corporate brand promotion, we master the power of recall and guarantee unbeatable ROI. Experience the persuasive, professional, and impactful nature of our brand.

Signage

Signage, the market leader in nontraditional advertising, prides itself with the highest Media Option Signage - Execution Count 4, standing out in a saturated market. Offering unmatched visibility and recall, it ensures a superior ROI, making it the go-to-platform for nationwide campaigns, premium launches and corporate branding. With an extraordinary reach and a unique audience profile, advertisers align their brands with Signage for its adaptability to nontraditional verticals, resulting in significant impact and persuasion.

Newspaper Insert

Unrivaled in nontraditional marketing, Newspaper Insert stands strong with the topmost Media Option Newspaper Insert - Execution Count 4. It offers unmatched visibility, powerful recall, and promising ROI, making it a preferred choice for national campaigns, premium launches, and corporate branding. Our astute audience profile and sprawling reach underline our market leadership. Embrace the revolution in your vertical and witness significant ROI. Newspaper Insert: your ideal partner for impactful, memorable, and efficient brand promotion.

Auto Back Panel

Auto Back Panel, a market leader in the nontraditional vertical, has consistently demonstrated its mettle with the highest Media Option Auto Back Panel - Execution Count 3. Empowered with an impressive audience profile and expansive reach, it's the preferred choice for national campaigns, premium launches, and corporate branding. Known for its potent visibility and impactful recall, it guarantees an unmatched ROI. Choose Auto Back Panel to command attention, drive impact, and achieve tangible results.

LED Screen

Leading the nontraditional media landscape, the Media Option LED Screen stands unrivalled, boasting an impressive execution count of 2, denoting its superior reach and winning audience profile. Chosen by national advertisers for premium launches and corporate branding, it guarantees optimum visibility, lasting recall, and a high ROI. It's an unbeatable media choice that adapts seamlessly to the unconventional vertical, reinforcing brand narratives with persuasive impact.

Top Categories by Ad Spend in Q3 2025

Category	Ad Spend
Transit>AC Bus	₹2.9 Lakh
Others>Others	₹15K

Non Traditional Advertising

Non Traditional Advertising Ideas

Non Traditional advertising is an idea that relies on new and unorthodox marketing methods. Non Traditional advertising ideas vary from guerilla marketing to use of transit medium. Few examples of Non traditional advertising methods are bus advertising, auto advertising and other innovative media vehicles. Non traditional advertising can encompass a variety of efforts and methods of getting your message seen.  Non-traditional advertising works well for people with a limited budget and an audience that is difficult to reach. Non Traditional advertising is an effective method of displaying your message and making it more memorable because of the unusual way in which it may be shown.

List of popular Non Traditional media in India

The list of top popular non traditional media in India for advertising is:

	Non Traditional Advertising Option
1	Bus Advertising
2	Auto Advertising
3	No Parking Boards
4	Newspaper Inserts
5	IT Park Advertising
6	Delhi Metro Advertising
7	Gas Bill Advertising
8	Electricity Bill Advertising
9	Cab Advertising
10	Mall Advertising
11	Train Advertising
12	Guerilla Advertising

Advantages of Non Traditional Advertising

The goal of non-traditional advertising is to create striking advertising experiences that capture interest through creativity and unpredictably. Much of non-traditional marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers.

Non traditional advertising can encompass a variety of efforts and methods of getting your message seen.  Non-traditional advertising works well for people with a limited budget and an audience that could be easily. It’s an effective method of displaying your message and making it more memorable because of the unusual way in which it may be shown. It is useful for a very targeted audience.

The Media Ant - A Non Traditional Media Advertising Agency

The Media Ant is a specialist agency in non traditional media and advertising. You can contact us for best non traditional advertising ideas and options. Our out of the box non traditional advertising ideas and options, would surely get your brand noticed. You can contact us online, by sending a mail to Help@TheMediaAnt.com or calling us at 08067415510